South Florida farmers aren’t in the apple business. New England farmers don’t devote acreage to citrus. “It’s fresh from a farm-just not this one.” This story was updated on August 3, 2015.Ģ. At the Avila Valley Barn, the hay rides are just a dollar. Plus, in an age of $100 theme park tickets, stand operators say they offer family fun at a relatively low cost. But stand operators counter that consumers are voting with their dollars-if they didn’t like what was happening, they wouldn’t be buying. “It’s very off-putting to see a farm stand without very much ‘farm’ to it,” says Sara Trunzo, a project manager with the Maine Farmland Trust.
They argue that the bigger-is-better thinking can go against the connect-with-the-soil spirit of the classic stand. At the Avila Valley Barn in San Luis Obispo, Calif., for example, raspberries and blackberries share space with packaged gourmet goods, bakeware, barbecue accessories, cookbooks and even educational toys.įor some eat-local purists and old-school farmers, there’s nothing simple about this. Such “stands,” which can have annual sales in the millions of dollars, offer everything from souvenirs to prepared meals. Individual stands are also thinking big, with many morphing into year-round, full-scale enterprises-like supermarkets in touristy packaging. But it’s not just the farm-stand movement as a whole that’s gaining ground.
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